YNOT Mail

Why not mail, am I right? YNotMail is one of the most popular e-mail packages out there, with a ton of customizability, tools, support and all the content you might need to set off and maintain a profitable marketing campaign. E-mail marketing isn’t brought up very often these days, since PPC has been so fucking loud and profitable in recent years. Still, make no mistake, all the greats use e-mail marketing. Open up your inbox right now and check your spam folder. See my point? Now, ending up in the spam folder is probably the last thing you want, so there’s a lot of rules you’ll want to follow, but don’t worry. YNotMail has streamlined every part of the process.

On top of that, they’ve brought together a ridiculously large knowledge base to teach you all the ins and outs of e-mail marketing. And, they supply you with a ton of e-mail specific content to automate the design process of actually building outreach messages that don’t look like a fucking joke. We’re living in the future, now. E-mail fully supports all the bells and whistles of HTML and CSS design. You’re not just sending text messages anymore.

You’re sending entire goddamn miniaturized versions of your website straight to people’s inboxes. Well, that’s a lot of work. You have a lot of ground to cover and YNotMail is pretty much here to make sure you don’t waste your own time. They’ve been around the block, they know e-mail marketing and they’re here to make damn sure that you’ll have everything you need in order to run a successful campaign.

Making Use of HTML E-Mail

Some of this information might be a bit useless to you, since YNotMail automates quite a large portion of the process, but I feel the need to go over it from a marketing perspective. Think fast; what’s better, pictures of titties or a 300-page essay describing a girl’s rack? If you answered the essay, you’re a nerd. Reassess and come back. People are visual beings. Men, especially, prefer to see titties than hear about them. So, if you’re running a titty inspired site, whether it be showing videos, images or porn games, you’ll want to reach out to potential fans with some visual aids.

That’s where HTML e-mails come in. In the olden days, you would have had to write code yourself to get your e-mail to have colors in it and shit. Those days are gone. We have actual automated tools now. On top of that, we have templates, the same as you get in WordPress. You pick a template that looks sexy and then you slap some of your content into it. It can be as simple as throwing in some pictures of titties or even making a best-of compilation of your recent smut. Hell, I’m not here to tell you what to put in your e-mails. I’m just here to cover how YNotMail has all the tools you might need to run a perfect e-mail campaign. Speaking of…

Reporting Tools

This is by far my favorite part of YNotMail. Their reporting tools and statistical analyses rival those of Google Ads. I’m not kidding. They go ridiculously in-depth with all of the metrics to ensure that you know exactly what to do next. So, even if your first e-mail campaign is a bust, you get a ton of data from that experience that you can use to improve tenfold, every single time you send out an e-mail. Just make sure not to spam people right off the bat. You don’t want to get blacklisted during your first week.

The way that this data works is actually quite simple. You get a bunch of metrics from each individual campaign's performance and you cross-reference against your other e-mails to see how well you’ve done. Then, you improve your next campaign with some changes. This can be something simple, like changing the colors of some borders or something extremely complicated, like deciding to only focus on trans content, because you can tell that men of a particular age range are feeling thirsty for some t-girls.

But, how would you know their age in the first place? Hell, how could you even tell they’re men? Well, that’s where the magic comes in.

Marketing Code Magic

YNotMail has pretty much made use of every single feature that is theoretically compatible with e-mail marketing. They don’t just make your e-mails pretty. They measure metrics in intricate little ways, some of which I had never even heard of. The one I like the most is their trigger system. It’s very important, so listen up. You can set up automated triggers throughout your e-mails so that you can tell exactly who opened your message, who read it and who clicked on specific parts of it. They don’t know that this is what you are doing, of course, and it in no way breaches their privacy. You only use the information that they give you.

So, if you were to send out an e-mail with a bunch of your porn content in it, you could cover a spread and see what kind of content specific people prefer. You can use this information to draw conclusions about demographics – like, for example, you can conclude that men tend to fap between 9 pm and 12 am and only send out e-mails during that time frame. You could also build a remarketing database and store these people’s actual personal preferences, essentially profiling them for future marketing.

You could narrow it down as far as you fucking want to. You can profile their preferences for hair color, hair length, tit size, trans vs. cis or gay men, time of day, muscular versus chubby and so on. You can dead ass figure out their exact kinks and keep sending them more of what they want to see.

You can then take it a step further and send them promo codes for your site, directly to their e-mail. Your average dude will use a secondary e-mail account for porn signups. So, to make sure that you tie in your profile for a particular dude with his new e-mail, you have them use the promo code and cross-reference it. This can all be automated and you can keep tabs on their preference.

Taking It Further

So, let’s say that you’re making use of all of these tools and you’re building your audience. You’ve got all this data, but you’re not sure what to do next. I mean, the e-mails get better with each cycle, but surely there must be more that can be done. Well, there’s a two-step process to improving further. The first step is to keep up to date with YNotMail’s blog. They’re amazing and they constantly post useful little tidbits from large-scale campaign ideas to stuff like color preferences. They get really thorough.

My suggestion is that you couple your e-mail automation with site automation for marketing purposes. It could work wonders. Basically, encourage your visitors to sign up on your site with their e-mail accounts. Connect that into your database of their behaviors and profile them heavily. Then, track their interactions with the site as well. Cross-reference this against how they behave within your e-mails and figure out whether you’re on the right track.

Once you’ve got a general sense of what is and is not popular on your site, you can automatically optimize content delivery down to the actual click. You’ve already seen this on other sites as the “recommended for you” section. It’s nothing new. What I’m suggesting is that as a porn webmaster, you should take this into consideration when it comes to purchasing new content for your site. You essentially have to let your visitors’ intent drive the design and the content of your site. They’re not going to openly tell you their preferences in a survey. You have to profile their behavior to get the inside scoop.

Layering Referrals into the Mix

Third-party referrals are probably going to be an integral part of your income. You can funnel people towards other sites that offer similar services, or purchase some for yourself. It doesn’t matter. The bottom line is, you can segment your demographics and run experiments to figure out which types of referrals are more profitable for you and find bottlenecks that you can address in the future.

It’s kind of like you’re feeding your visitors different flavors of pussy to see what sticks. Maybe you’ll have luck with porn games, perhaps they’ll like VR porn, or you’ll have luck with sexy comic books. Who the fuck knows. What matters is that YNotMail is your first step towards a textual outreach program, with a ton of visual media and a lot of information that you can scoop up from that very first e-mail you send out.

They’ve got three payment plans: $25 and $40 monthly with an additional quotable price for their top tier. I recommend the middle tier, the $40 one, because it comes with all of the bells and whistles for gigantic marketing campaigns without being too pricey. The top tier adds some stuff like a dedicated IP address and 10GB of image storage, but I don’t think you need to go that far.