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twitter.com
When we talk about Twitter, I feel like it’s important to note that this site is not popular worldwide. If you want to use Twitter to grow your porn following, you should be aware that you’re mostly targeting the audience of the United States. This isn’t exactly an internationally popular site. I mean, it’s used around the world, don’t get me wrong, but if you really want to get the most out of it, you should look towards the US as your primary source of potential leads and income and all that. If you want to maximize this platform's effectiveness, just know where you’ll be hitting the hardest.
Grow your porn brand organically
But how can you even use Twitter for porn promotion? Well, you can look towards PornHub as a good example. They have their spokesperson Aria, and she handles all the PR. She talks to the fans; she posts all the insights; she does it all. It should be the same for you. You need to have a face of your platform if you want to have this kind of approach on Twitter. It’s not easy to get noticed on Twitter, and people will absolutely not follow you if they see that you’re just a company or a brand. You need a face for people to be interested, so keep that in mind as you’re making your Twitter profile and expecting a lot.
You should never expect anything out of any tool that I review for you guys on PornWebMasters.com unless you know how to use it. With Twitter, you just need to have people connect to you in some way. They need to feel like they’re talking with a real person, and not just a company or a brand. When you take that into account, then you can see why so many brands struggle on Twitter, and especially adult brands like yours might be. If you want to promote your site, it’s best to get a hot chick (or a guy if you own a gay porn site) and have them be the face of your brand. It’s as simple as that, guys.
Research pornography sentiment with the API
But there are more ways to promote your porn site on Twitter than just using it like a regular company would or a user. There is something called Developer Twitter, which can help you use Twitter’s API (which is pretty accessible and open) to aid your business. Now, let me tell you, you’re going to need to learn a little bit of python coding if you want to get anything out of these developer options, but they can be really good if used correctly. And the best way to use them would be to concentrate on the US and just make sure that you are analyzing the right things on the market to get the results you need. With those results, you can then decide who to target and what to target them with.
Here, let me make it a bit simpler. You are going to use a bit of code to analyze things about what is trending and popping on Twitter and then you’re going to study the way people feel about a certain thing. Then, when you find out everything you need to know, you can basically predict how your consumers will react if you promote something to them. Let’s say you want to promote your porn tube site to users on Twitter; well the best way to do that would be to see who wants to watch porn right now and to serve THOSE people (through hashtags or other means) with what they are looking for. That’s basically the entire approach of Twitter Developer options and it’s a pretty great tool to use.
Create bot accounts for automatic interaction
It doesn’t end there, though. You can also create bot accounts using Twitter’s API. That being said, bot accounts are frowned upon, not just by Twitter, who might end up banning those accounts (of which there are millions already on Twitter) but the users too. If a guy you’re trying to get to pay for your premium services finds out that your account is a bot account, it can tarnish your reputation a bit. You want to keep it as genuine as possible. That’s why I told you that having a face of the Twitter profile is the best course of action if you really intend to use Twitter like that with no other option on the flipside.
However, while bot accounts are frowned upon, they can be an effective way to promote things to your potential consumers if done right. People who really want to watch porn in the moment usually are very susceptible to buying porn memberships on the fly because they just want to jerk off to some high-quality porn. Now, don’t tell them, but there is good porn all around the internet and they can even find it for free. But we don’t want them to know that. With your bot account, you can make them feel like you’re the only source of porn in the world at the moment of them interacting with that bot account. The secret to a good bot account is to have a sexy picture of a girl be the profile picture of the account.
Set up effective advertising campaigns
One more thing to keep in mind is that whichever path you take on Twitter when it comes to promoting yourself, either by creating a brand account, or by creating bot accounts or doing research with their API, you will get these services for free. However, if you want to run ads on Twitter, which is also an option, you are going to have to pay up. Ads are a pretty straight-forward thing if you’ve ever done any kind of digital marketing. You can read up more about it on Twitter for Business. The most important things to keep in mind is that you need an eligible business account, and the price can vary a lot.
Ads on social media don’t work like ads in traditional advertising. On Twitter, for example, once you have created your business account and it has been approved for use, you can set up campaigns and decide what you want to target, how much you want to spend, and what you are going to bid. Basically, the way things work is that you set up a budget that Twitter is going to drain from as it bids your ads against other advertisers. If a lot of advertisers are looking to give ads to the same group of people, the bidding price of that ad goes up, so you can expect to pay more. You basically pay differently for the type of campaign you are looking for. You pay per 1000 impressions, per click, per follow and so on.
Intuitive design, simple to use
So, to recap, you’ve got three ways of promoting your porn site on Twitter. You can create an organic profile with some person as the face of it who will try to organically interact with people and engage with them in order to grow your popularity on Twitter and raise awareness for your brand. Then you’ve got Developer Twitter where you can use the API to analyze the sentiment of users and predict their choices and create bot accounts for automatic interaction with people. Finally, you’ve got Twitter Advertising, which works like most other digital marketing spaces do. Pretty simple, right?
Don’t worry; if you find all this a bit too much, you can start from the basics and just create that business profile with some person running it (preferably the gender of who your target audience is attracted to) and move on from there. Twitter has a really nice design, and you can use it for all these things quite easily once you get the hang of it. It has a modern UI with all the necessary features that Twitter is known for, such as DMs, tweeting, replying, retweeting, etc. You’ll notice that it’s incredibly intuitive to use and that’s why so many people in the United States are on this website every single day.
PornDude likes Twitter's
- Intuitive and easy to understand UI design
- Open API with options for research and bots
- Twitter Advertising for reaching potential customers
PornDude hates Twitter's
- Bids for advertising can get really high in some segments
- You need to get your business account approved
- Reaching people organically is really difficult