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AdPlexity Adult
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I’ve been seeing all kinds of alternative ad marketing platforms lately, each with their own unique shtick that’s supposed to appeal to you. I think these smaller marketing platforms realize that they have no chance of competing against the monopolies, so they’re innovating. They offer you shit that you don’t get with other platforms, except you do. Their competitors just happen to not plaster this information all-over their landing pages. Well, AdPlexityAdult has two marketable shticks to its marketing platform. One is that they specialize in adult entertainment; the other is that their platform automatically analyzes competitor campaigns to find the best approach for you.
Other platforms do this too. Competitor analysis is literally just a tab that you can find within any marketing platform, whether it’s focused on PPC or SEO. It doesn’t matter. AdPlexityAdult is simply trying to stay ahead of the competition and I don’t blame them. It’s a nightmare out there. Just to be clear, they don’t seem to be writing checks that their ass can’t cash. They do, in fact, do all the things they claim and their platform is great. This review is more about digging deeper into what you get with AdPlexityAdult as opposed to other similar platforms. There’s also some subjective customization they’ve done around the platform’s design that you may or may not like. That’s up to you. We’ll get into it.
Scraping the Web
This is really impressive stuff, if it’s accurate. AdPlexityAdult analyzes campaigns from over 75 countries. With that kind of coverage and major countries, of course, being included, you’re more than covering your spread geographically. They scrape the web for active campaigns being run by your competitors and analyze how they operate. For the most part, they check the delivery. Where are these ads going and who are they targeting? That’s the inside scoop you need. It’s a great source of information for planning your own campaigns. As far as I can tell, you can’t actually advertise through AdPlexityAdult; that’s not what they’re here for.
But, they do cover all of the major ad networks that are popular among adult webmasters. They remind me of a similar service called AdSpyGlass. As far as I can tell, they’re not affiliated, but they might as well be. They work well together. AdSpyGlass is a single marketing platform that integrates with over 35 different ad networks so you can run ads from all of those networks with one subscription, from one dashboard.
Now, couple that with the information you get from AdPlexityAdult and you’re both learning from and profiting with all major ad networks out there. AdSpyGlass optimizes between the various different available networks to find the best performing ad for you at any given time. AdPlexityAdult, on the other hand, accesses these networks to see how other webmasters are using the same networks. You’re getting the entire inside scoop with this service. It’s mind-blowing.
How Accurate is the Data?
I can’t exactly give you a personal testimonial – I haven’t used AdPlexityAdult personally. However, they boast a lot about the accuracy of their data, going as far as to say that they do not use half-assed methods like header IP spoofing. So, their data scraping methods are next-level, or so they say. They don’t offer a trial, but you can still try them out to see whether they’re legit. You can request a refund after you’ve signed up, but you can only use the platform for 24 hours, so be quick and efficient. They have this clearly stated under their FAQ on their home page, but do inquire about this feature in advance. You can’t use my review as a reference for this claim. It has to come from them in the form of a written confirmation. You know how these things work.
They also have this joke about how if you were to see the information they have on your ads, you’d be surprised. It’s tongue-in-cheek, but I guess what they’re trying to say is that their data is so accurate, it almost feels intrusive. But, if they’re not breaking the law or any of the marketing platform’s rules, fuck it, I applaud them. You need accurate data if you’re going to compete against bigger fish.
If you’re just starting out in the porn industry, all of your competitors are going to be ahead by default. How else are you supposed to compete if not through some in-depth information on how the system works? Besides, the online ad world changes drastically every few years or so. Trends change, rules get stricter. Without some proper analytical data, you don’t stand a chance.
Learning from your Competitors
Depending on how much you know about marketing within porn spaces, you can learn a lot from the data that AdPlexityAdult provides you. If you’re just starting out, you’ll see exactly what a porn marketing campaign entails. Whether it’s random ads pulling in traffic or affiliate marketing ads placed to send traffic outside of the webmaster’s domain, you’ll see what that looks like in the wild. They say that people learn by doing, but seeing other people’s work is pretty damn educational as well. You can straight up get the inside scoop on any website that you admire. No-one’s exempt from this amazing tool as long as they’re using any of the listed supported ad platforms.
As a professional with experience, you won’t need the basic lessons, but you can learn so much about the optimization of campaigns you’re already running. You can compare particular affiliate programs you’re already on to their implementations on other sites. Try to find websites that are, by default, considered very successful. Also, check out their traffic stats if any are available. Maybe you thought you were doing a great job with your affiliate program, but you were actually underperforming this whole time. Hell, you can learn about such specifics as banner sizes and positioning as well as preferences between animated and static images.
And, if you’ve got a marketing team on retained, they’ll appreciate you so much if you nab them a subscription to AdPlexityAdult. It’ll do half their job for them. Granted, they might not enjoy being downsized, but if it means they can do their job better with this pertinent information, fuck it. Just keep in mind that the subscription only covers one user, not one domain. That means that if you’re doing the scraping, you can’t have them use the tool as well. Choose wisely and don’t get more than one subscription unless it’s absolutely necessary.
It’s Expensive as Hell
This was to be expected. If these guys are really working around the clock scraping data from so many ad networks, it stands to reason they’d be charging an arm and a leg for a subscription plan. I do like the fact that they don’t have multiple tiers, though. Normally, multiple tiers are helpful, but they try to milk you. There’s always something in the next tier that you kind of want, but upgrading at a tenfold price isn’t worth it. Well, you get none of that with AdPlexityAdult. They’re available for a monthly subscription of $199. You can pay yearly to get two months free.
The offer lists the following features. Displaying web ads data from many outside sources across more than a dozen networks. On top of that, you get popup ad data, covering all the in-betweens like pop-unders and similar formats. You get data from all major devices, all funneled into one dashboard that they’ve streamlined to perfection. Seriously, this dashboard is so simple; a monkey could use it. They went a long way to automate the reports so that you know what the bottom line is. You don’t just get an Excel dump of useless data. You get the crunched numbers that help you follow in the footsteps of your superior competitors.
You’re also welcome to download all the landing pages that you’re interested in with one click. They zip them for you. That’s damn impressive. These landing pages are all publically available, so it’s not an infringement. You’re not allowed to reuse them, of course. But, if you’re trying to learn and analyze your competitors’ approach to marketing materials, this is a great way to get started. You can go through every landing page manually or hire a specialist to give you an analysis of the creatives and try to replicate some of their success. You never know what kind of creative juices will end up flowing if you go through enough inspiring content.
Finally, they offer both chat and e-mail support. I’d like to see a phone support option here too, but e-mail should be fine as long as they reply quickly. There’s also a built-in chat-bot on their site that’s available regardless of whether you’re signed up. You should definitely reach out to them if you have any questions before making your first purchase.
PornDude likes AdPlexity Adult's
- Tons of data
- All major ad networks covered
- It’s adult-oriented
- Unlimited optimization potential
PornDude hates AdPlexity Adult's
- It’s extremely expensive