Open Web Analytics

Open Web Analytics is open-source software, which means that people can take it and use it however they like and they can even modify the code if they so please. It’s a web analytics tool and framework that you can basically utilize in order to see what people do on your site and how they use it. It can also be used for applications, but since you’re a porn webmaster, you’re probably reading this to find out how it can benefit your porn site. So, the thing you should know is that since it’s an open-source tool, it has a GPLv2 license. It uses very simple PHP and JS to do all the work, so it’s easy to implement it as well.

Learn everything you need about OWA

Open Web Analytics (or just OWA for short) can also be used to track websites that are not made on custom code, but rather on WordPress or similar CMS systems that are used for building all sorts of websites, including porn sites. I know many guys who made porn sites with WordPress and they can actually work quite well. I mean, it’s not as good as a custom solution, but it’s cheap and it’s easy to maintain and add content to. And since OWA is free, you don’t have to worry about paying for anything else and so you’re not only saving money with WordPress, but also with Open Web Analytics as well.

You can read up more about OWA on their website OpenWebAnalytics.com, and you can download it as a Git release from GitHub. After you download it from GitHub, all that is left is to implement it on your website and you’re basically good to go. You don’t have to worry about too much then; you just let this thing do its job and analyze the results. We will go over all the features and what you can track and follow since I’m sure you’re dying to know all of that. You just need to be a bit tech-savvy in order to get it all done without an expert by your side so expect to do a lot of Googling when implementing this tool.

All the benefits in one place

Before we get into the features, you should probably get acquainted with some of the benefits of using OWA in the first place. You see, Open Web Analytics has first-party control, which basically means that it can run on your domain and not on a host server somewhere where you have no idea what is being done to your data. All of it stays localized. It’s also customizable and it allows you to extend the thing as you see fit as long as you know how to code. Since it’s open-source, it is completely customizable to your heart’s content and you never have to worry about paying and royalties and shit like that to OWA at all.

With Open Web Analytics, you also get plenty of metrics, dimensions and reports, which are going to help you a lot with your analysis. You can also integrate raw data access with their extensive data access API. And finally, OWA also respects privacy, so it is completely in line with GDPR if you were scared that there would be something here that would not be compatible with that. Don’t worry; you’re all in the clear when it comes to all of these things. Okay, so those are the benefits, but now we should get into the features so that you can know why the fuck you should get Open Web Analytics in a practical sense.

Some really great features for analytics

The first thing you should check out is the dashboard. On it, you can check out all the analytics. You can see the page views, the time people spend on your website, the number of pages people check per visit, the bounce rate, the sources of traffic, the types of visitors and so on. All of these are somewhat standard, but you get them all in one place. They are integrated with your website and are great to work with like that. You can use this data however you like and it can serve you well as you’re trying to improve the traffic to your porn site as you look at the reasons why people are bounding and leaving.

You also have heatmaps for the entire website so that you can see where the users click. In my opinion, this is great as it can tell you exactly where you need to concentrate your attention when it comes to making something more obvious for users to click. You will notice that they love clicking on images, and they need a clear indication that something is a link for them to want to click on it. Couple this with the analytics dashboard and you have a lot of data to examine and explore as you try to find a solution for your porn site that is going to drive a lot more people to it and earn you a lot more of that mullah that we are all looking to get. Trust me, it’s all about the data and it’s all about using it to your advantage.

Additional features are possible with programming

Also, with every web page, you have a bunch of details using OWA that will tell you about the detailed usage of it. This also includes where they came from and which page they went to from that particular page. Another great feature is the clickstream of anonymized user sessions. This will basically show you exactly how they were using a particular page and it’s completely anonymous as to not infringe upon their privacy. This is in accordance with GDPR too, so yeah, no worries about that either. And by the way, you can also set the tool to track an unlimited number of custom site actions as you see fit.

Another way in which Open Web Analytics is useful is that you can optimize your SEO with it. You can do this simply by looking at the search terms that are referring visitors and concentrating on those when you’re writing your SEO text and when you’re writing meta descriptions and titles. Visitor “loyalty” is also important and this tool will be able to show you how many times a particular person has visited your website. And finally, you can track the clicks on pretty much all DOM elements on your web pages. As you can see, there’s a shit ton of features to explore with OWA and that’s just scratching the surface.

Can be difficult to set it all up

Just think about all the extra features that you can develop yourself since this tool is open source. Think of the possibilities and the reports that you can generate. And before you ask, yes, Open Web Analytics does generate these reports for you in a comprehensive way, so that you can understand everything that you need to on your website. All the clicks, the heatmaps, the numbers, they’re all displayed to you so that the analysis will be as easy as pie. When you take all of this into consideration, it’s just an endless onslaught of possibilities as to how you can use this thing. The possibilities are truly endless with OWA.

Finally, I’ll just quickly mention that Open Web Analytics also has a site where you can check out Demos and Examples, as well as a documentation wiki. Finally, there are a bunch of support forums that you can visit with OWA if you need help coding something. Just understand that it takes someone who knows how to use all of this shit in order for you to benefit from it. You can’t just jump into this as a porn webmaster without ever have done any kind of analytics and without ever implementing code like what you can get from Open Web Analytics. You’ll need help from someone, in that case, so get an IT guy to come sit with you and set everything up or a programmer in order to develop extra features for it.