MozBar

Moz Bar! Back in the old days, it was a pain in the ass to try to get noticed on search engines. Sure, there wasn't as much competition as there are these days, but the number of strategies was not as refined as they are now. There certainly weren't as many free or pay-for tools as there are now.

Decades ago, you could attempt to promote your website by buying a tit ton of click-through ads, launch an email campaign, and hire a promotional manager. But if you don’t know, all of that shit is expensive as hell and didn’t always pay off then. What’s more, they can be a complete money suck nowadays.

To get noticed online these days, the now tried and true method is utilizing search engine optimization. The advantages are numerous, including the fact that you don't have to spend any money, it can lead to dividends over time, and almost anyone can do it.

But just because everyone can do something doesn’t mean they do it well like a professional. Unless, of course, you use a web service like Moz Bar. There is a lot to talk about this one, so get ready for a wild ride.

Let Us Begin With What The Moz Products Are About

In short, the Moz brand is all about streamlining the planning, deploying, and improving SEO campaigns. Instead of blindly shooting in the dark or hiring an expensive SEO guru, you’ve got a digital assistant who you can access at any time.

There are several levels of sophistication incorporated into each Moz package, but all of them have some of the same core features and helpful tools.

To begin, while the thoroughness differs per package, Moz will audit your site to see what SEO technical issues you have and provides a series of recommended fixes.

Second, you can track the performance of hundreds to thousands of keywords across multiple search engines. And they don't just check keyword performance on google and bing – this program check results on over 170 search engines.

Third, this website claims that its link index is the best in the business. If you aren't aware, this means that you can check metrics such as domain authority in a matter of seconds.

Fourth and perhaps most importantly to most of you, this program is perfect for finding thousands of keywords to initiate your next campaign. Not only that, but you can get specific data readouts on keyword difficulty, SERP analysis, and even get data on what your competitors might be using.

Now We Will Look At The Package Deals

Everyone operates under a budget and has different needs. When it comes to this program, the cost per month is the same, but the number of features varies. Each other them comes with a ton of features, so for the sake of brevity, I'll give you four bite-sized breakdowns of Moz Pro.

Standard

Price: $99 per month or $79 per month for an annual plan.

This package is ideal for: Beginners along with casual bloggers and social media posters will benefit from this product.

Track & crawl options

• three campaigns

• 300 keyword rankings

• 100,000 pages crawled per week with five on-demand crawls per month

Research specifications

• five compiled keyword lists with 100 keywords per list

• 150 keyword queries per month with 10,000 rows per keyword query

• 5,000 backlinks per month with 10,000 rows per backlink query

• one tracking list with 100 links per list

• 200 rank checker queries per day

Report options: Unlimited scheduled reports.

Medium

Price: $149 per month or $119 per month for an annual plan.

This package is ideal for: Professionals who are trying to be successful when it comes to startup e-commerce ventures. As Moz Bar says, “most folks start here.” I say, since it’s so popular, that’s a good sign.

Track & crawl options

• ten campaigns

• 800 keyword rankings

• 500,000 pages crawled per week with 30 on-demand crawls per month

Research specifications

• 30 compiled keyword lists with 500 keywords per list

• 5,000 keyword queries per month with 30,000 rows per keyword query

• 20,000 backlinks per month with 40,000 rows per backlink query

• 30 linking list with 500 links per list

• 200 rank checker queries per day

Report options: Unlimited scheduled and branded reports with unlimited report templates.

Large

Price: $249 per month or $199 per month for an annual plan.

This package is ideal for: If you are with an established business, this might be an ideal package for you.

Track & crawl options

• 25 campaigns

• 1,900 keyword rankings

• 1,250,000 pages crawled per week with 60 on-demand crawls per month

Research specifications

• 60 compiled keyword lists with 750 keywords per list

• 15,000 keyword queries per month with 50,000 rows per keyword query

• 50,000 backlinks per month with 70,000 rows per backlink query

• 60 linking list with 750 links per list

• 500 rank checker queries per day

Report options: Unlimited scheduled and branded reports with unlimited report templates.

Premium

Price: $599 per month or $479 per month for an annual plan

This package is ideal for: Large SEO-exclusive firms should consider this package along with net-based marketing companies.

Track & crawl options

• 50 campaigns

• 4,500 keyword rankings

• 2,000,000 pages crawled per week with 100 on-demand crawls per month

Research specifications

• 100 compiled keyword lists with 1,000 keywords per list

• 30,000 keyword queries per month with 100,000 rows per keyword query

• 5,000 backlinks per month with 100,000 rows per backlink query

• 100 linking list with 1,000 links per list

• 800 rank checker queries per day

Report options: Unlimited scheduled and branded reports with unlimited report templates.

I'll sum up by saying that no matter which subscription you go with, you'll be onboarded by the Moz Bar staff and get all day and night support.

Take advantage of pricing plans

Now, if those price plans sound a little steep, you're not wrong, because I think they are, too. However, I should note that this program does have a lot going for it. Plus, there is the fact that you can get a premium trial account free for thirty days.

Lastly, there is another payment option that doesn't apply to all users, but some teams might want to consider it. Called Moz Enterprise, this optimized package is for businesses and other groups who are collaborating on a project.

With this package, you get a specialty pricing plan, but you'll have to qualify for it. To see if you and your associates apply, they'll need to know your legal and company name, business email, and industry. As part of the application and a means of seeing if your team qualifies, they need to know the number of employees you manage along with the number of domains you manage and keywords you want to track.

Other than that, type in a quick summary of what you want to use this tool for, press ‘send,’ and wait for a response.

Then There Is Moz Local

This is similar to Moz Pro but is geared to make your web platform stand out to web users who live in or near the physical location of your business. This program only seems to be applicable to locales in the United States, Canada, and the United Kingdom. However, if you live in those areas, this program is phenomenal whether or not you have one location or thousands of them.

They Also Offer Free SEO Tools As Well

Besides the main Moz Bar program, Moz.com offers a series of stellar cost exempt tools as well. All you need is an account to use them, so let’s breakdown what they do.

Leverage Keyword Explorer

You don’t have to download the entire Moz Pro program to take advantage of some simple keyword searches. As an Account Holder, you get ten free searches a month that may not be enough for a campaign.

However, if you are an occasional blogger, this should be just fine. Further, it should be enough to prove to you that the full suite of software is worth paying for.

Use Link Explorer

Do you need to know about the links on your website or someone else’s? By using this tool, you get ten link quires with loads of rows of data every thirty days or so.

Check your online presence & get free metrics

Anyone who has built a website knows that their pages are the shit. But that doesn't mean that everyone else thinks the same way. To get data on your site's internet performance and how it is appearing on the web, use the Domain analysis and Online Presence tools.

Track digital ‘weather’ patterns

By using the Moz Cast, you can track daily changes to improve your organic search rankings. If used properly, you can perfect a small marketing campaign and give your web traffic a modest but much-needed boost.

Install Moz Bar for free

You can some of the Moz software features added to your browser, so accessing it is only a few clicks away. Sorry for everyone who favors Safari, Opera, or Internet Explorer, but it's only compatible with Google Chrome. But when you consider that it is one of the best web browsers, I think it's worth it.

Look Up The Testimonials Of Real Customers

I will give you my opinion of this web service at the end of this review, as always. Still, it is worth looking into what existing Moz customers have said about the program. Instead of minor companies, no one has ever heard of many Moz users include some top-tier firms.

Examples include digital security businesses like Virtru and elite web designers like Paper Street. Even the massive real estate promotional website Zillow is a Moz Pro user!

Get Even More Assistance Through Other Moz Bar Channels

In addition to providing a top-notch product and a bunch of other free programs, this site offers even more resources. Whether it be getting technical assistance or educational material on internet marketing, you'll find even more excellent information on the Moz website.

Get customer service

There are a couple of ways you can easily troubleshoot any issue or technical problem, first lookup the Hep Hub found on Moz.com. It's essentially an extra fancy FAQ, but the vast database can be explored by using the on-site search engine.

If that isn't enough, you can communicate with the Moz team at the Seattle-based headquarters. All you need to do is tap the appropriate link on the Help page and fill out the form.

Free SEO education

If you are a complete novice when it comes to SEO or need a refresher on the topic, don't sweat it at all. Moz offers a comprehensive course on the topic that will walk you through how this line of work goes all the way through to the more technical aspects of SEO.

Need even more educational material? Well, they've got a few files on their Learning SEO page, which includes a cheat sheet to help you out with the site's course. There are also several case studies of real companies that have benefited from the software and strategies offered by Moz.

Read their blog and social media

If you ask me, no internet empire is complete without a blog section. With that intro, you can probably verify that this website has a blog. Unlike a shocking number of other websites, this one not only has regular uploads, but they post free, informative blogs every single day.

In addition to the blog, they are great about keeping their followers easily updated on their social media profiles. You can keep up with the site's updates by following them on Facebook, Twitter, or by signing up for their newsletter.

Connect with the community

Getting technical information from customer service is good and all, but talking to ‘real’ people is even better. It’s even when said people are or have been in the same position that you have been. You can get in contact with people like this by being a participant on the Moz Q&A forum.

On those pages, you get a suite of answered questions going back years on the finest details when it comes to SEO, internet marketing broadly, and related topics. Of course, you are welcome to ask your own queries of the community.

Response times to questions vary quite a lot but imagine a response to take a few days.

If you are an expert or know how best to address a question, be a decent person and respond to a post. It'll spread about goodwill on the forum and might land you a potential business deal. That may sound like a long shot, but you never know. I myself have hooked up with some helpful folks in various corners of the net.

Before you start interacting on the forum, I would read the Community Etiquette form. There is nothing too heavy to take in, but there are a few details you might want to look into, such as post deletion options.

Attend MozCon

That's right! This company is so big they actually hold conventions. They have rocking speakers who are experts in what they do and will empower you to take your business to the next level. There are also courses on "next-level" tactics on all sorts of topics involving net-based marketing.

Unsurprisingly, tickets for this convention are going to cost quite a bit, running $129.00 if you are a Moz customer. Non-Moz users are going to be charged an additional $20. However, if you hunt around the web, you might be able to find some sweet promo codes.

Now For Recommendations And Final Words

Okay, the trial period is super and all, but let’s be real, this program does cost quite a lot per month. So, those of you who have a dream idea for a website and a vague notion of how internet marketing works you might want to wait.

Instead, save up your money and read the other articles on this website on how you can get web designing and online advertising information for cheap or free. Believe me. Just look around, and you'll see plenty.

Hell, for that matter, look up the free blogs and courses provided by Moz Bar.

However, once you get a good knowledge base (which will make planning much simpler) or already have a good understanding of the business, get Moz software!

In my opinion – which is, of course, never wrong – I think this is a web service you need to be using and with that, I'm giving it four and a half hands.